Resource Articles
What is Authentic Demand and Are You Building A Bridge?
One of the greatest challenges inventors, innovators, and companies face is generating new business. The process of drumming up interest and “selling” one’s product or service feels never-ending. Too often they find themselves marketing a product to consumers that are simply indifferent. It is important to note that the opposite of indifference is authentic demand, which is ultimately what will make someone a customer.
(page 1 of 1)
Discover more topics
